Catie Frys Journey with Global Sisters and Sister Pitch 2024
From Vision to Impact: Catie Fry’s Journey with Clovendoe Distilling Co.
Clovendoe Distilling Co. is not only Australia’s first all-female-led and operated NoLo spirits distillery but also a leader in the “sober curious” movement. Founded by Catie Fry, Clovendoe offers sugar-free, gluten-free, and additive-free spirits crafted from ethically sourced botanicals. Catie’s background as a co-founder of a traditional rum and gin distillery shaped her knowledge of craft spirits, but her commitment to creating inclusive, mindful drinking alternatives truly set Clovendoe apart.Since its launch in 2020, Clovendoe has earned acclaim for its carefully distilled non-alcoholic beverages and it's 'bold but balanced' low proof spirits. But building a brand in a traditionally male-dominated industry presented challenges—and here, Global Sisters and the 2024 Sister Pitch event became instrumental.
The Power of Global Sisters and Sister Pitch 2024
Global Sisters is an organisation dedicated to supporting female entrepreneurs by providing resources, connections, and pathways to sustainable success. Sister Pitch, an event organised by Global Sisters every couple of years, brings together female-led businesses with potential investors, industry mentors, and strategic partners. This event helps women entrepreneurs access funding, mentorship, and market opportunities that might otherwise be beyond their reach.
At Sister Pitch 2024, Catie Fry pitched Clovendoe’s mission and growth needs to an audience that included leaders from diverse sectors. The support she received has provided essential resources and connections which are already accelerating Clovendoe’s growth.
Achievements and Milestones Through Sister Pitch
1. Export Certification
Clovendoe’s commitment to inclusivity extends beyond gender and health; it also encompasses cultural considerations. With support from Sister Pitch, Clovendoe is now pursuing global export certifications, which will open up markets in a greater number of countries. This milestone not only diversifies Clovendoe’s customer base but also aligns with its mission to make mindful drinking accessible worldwide.
2. Expansion into International Markets
Sister Pitch also enabled Catie to connect with distributors, paving the way for Clovendoe to expand its reach internationally. This includes a trade mission to Asia, where Clovendoe’s certified products will resonate with a growing demand for quality non-alcoholic options.
3. Strategic Mentorship and Networking
The Global Sisters network provided Catie with invaluable mentoring, specifically around distribution strategies, which can be complex in the beverage industry. These opportunities have opened up new sales channels, enhancing Clovendoe’s market presence and setting the stage for substantial growth.
4. Community Support and Recognition
Sister Pitch 2024 has created a boost in Clovendoe’s visibility. Gaining recognition alongside other trailblazing women-led businesses further solidified Clovendoe’s brand as a pioneering force in the mindful drinking industry. Global Sisters has continuously highlighted Catie’s story, helping to spread Clovendoe’s message and inspiring others to think about alcohol consumption in more balanced and mindful ways.
A Movement Beyond Beverages: Inspiring Change in Industry and Culture
Catie’s collaboration with Global Sisters goes beyond building a business—it contributes to a larger cultural shift. Clovendoe aims to challenge norms within the beverage industry, promoting gender inclusivity and redefining social drinking. Through initiatives like Sister Pitch, Catie is advocating for more opportunities for women in distilling, manufacturing, supply chain and logisitcs and is encouraging consumers to consider healthier, more intentional choices.
As Clovendoe continues to grow, the partnership with Global Sisters remains central to its mission. Clovendoe Distilling Co. exemplifies the spirit of the Global Sisters community: a brand that empowers, includes, and inspires change.